Employment Brand – LinkedIn

Social Media has changed how people do business. Now, before contacting a company about a position, many candidates will look for information on sites like LinkedIn and others to see what your company is all about.  LinkedIn can be a powerful tool to help in building your employment brand.

LinkedIn is a social network for business people.  Many people use it for sales leads, staying on top of their industry and keeping in touch with former colleagues.  Having a company page on LinkedIn will help you get your employment brand message out into that network as well as increase your search engine optimization (SEO) opportunities.  Be sure to link to your jobs page and make it easy for candidates to find information about open positions.

Copywrite 2010 Anjela Mangrum, anjela@mangrumcareersolutions.com

Anjela Mangrum is the founder of Mangrum Career Solutions Inc.  MCS partners with industrial and machining manufacturing businesses to source and secure mid-to-upper level talent for operations, supply chain, and engineering positions.  They work to empower individual job seekers by helping them gain a competitive edge in their job search. For hiring needs contact Anjela at 513.753.3813 x101.

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