Successful companies have gotten where they are because of their branding. When you look at any major company, the first thing that leaps into your mind is the company’s brand. For example, think of Microsoft, a company that has become a household name in the last decade. What comes to mind? Windows and Microsoft Office. Microsoft has many other products, but its main product is the Windows operating system which has become synonymous with Microsoft, lending the company its huge branding power.

Branding is the action of developing an image around a person or a product or a company using which the entity can be identified quickly. When marketed efficiently, the branding of an entity obtains easy recall.

When it comes to career advancement, an individual’s self-branding helps define the person that they are and their uniqueness. Branding is the reputation that you build up over time; it’s the name that you earn for yourself, that showcases what sets you apart from others. In other words, branding describes the added value you bring to a situation.

Usually, job seekers are not proactive when it comes to establishing and building their career brand. They sometimes let their actions speak for them when they seek jobs or career advancements. By mastering some very basic tactics, you can build a career brand that will make you a more attractive executive or job-seeker, as detailed below:

Track your accomplishments

Your accomplishments form the foundation of your career brand. See what value add you can earn by enhancing your profile. You could seek new and challenging assignments that will add value to your brand. Instead of being known as a Procurement Manager, you could brand yourself as a Product Analysis Expert by adding a few valuable insights to your profile. Don’t wait until it’s time to update your resume. Keep up to date on high-impact accomplishments and write them down so you don’t forget.

Earn advanced degrees

If your planned personal branding requires that you earn additional certification or complete courses that you left hanging, make those a priority now. Getting additional education can greatly enhance your career brand.

Promote your brand

You may have a great personal brand, but if no one other than you knows about it, then it’s of no use to you. Promote your brand via your resume, your online profiles on social and professional networking sites. Allow people to identify you by your branding so that they remember you.

Create a personal website or strengthen your LinkedIn profile and upload relevant information about you. Your website’s headline and mission statement must be unique and reflect your chosen brand. Your website should list your accomplishments, work samples, knowledge based articles if any and your opinions on important subjects. You can also include awards and honors and testimonials. Make sure that you include your website’s address in your business emails, your resumes and any blogs that you post online.

by:  Anjela Mangrum, CPC

Anjela Mangrum is the founder of Mangrum Career Solutions Inc.  MCS partners with industrial and machining manufacturing businesses to source and secure mid-to-upper level talent for operations, supply chain, and engineering positions.  They work to empower individual job seekers by helping them gain a competitive edge in their job search. For hiring needs contact Anjela at 513.753.3813 x101.

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