Mangrum

Manager of Campaign Management

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  • Los Angeles, CA, USA
  • 2021-02-22

Our client is part of a global media conglomerate responsible for developing programmatic technology solutions. 

The Manager, Campaign Management is responsible for delivering successful audience-based programmatic media programs across a portfolio of the company clients. The Manager will provide thought leadership on audience strategies, optimization approach, and campaign architecture and will serve as a key lead in the expansion of relationships with our agency partners.

This role requires a highly collaborative individual who is analytical and uses data-enabled problem-solving capabilities to deliver flawless campaign execution – meeting and exceeding client business goals and KPIs. The ideal candidate will have deep experience in programmatic campaign management (display, video, mobile, social); extensive in-console experience with DSPs and exchange-based media buying; superior analytical thinking ability, excellent presentation /client servicing skills and experience managing direct reports.

Main Responsibilities:

  • Maintain a deep understanding of company capabilities and the client business
  • Accountable for the success of cross-channel programmatic client campaigns
  • Execute all aspects campaign management processes – campaign strategy; tagging recommendations; console setup; delivery management (pacing, budget, spend); analysis and reporting
  • Liaise between the campaign management team and other key internal groups on the account (marketplace, client services, research/analytics, and operations)
  • Develop optimization strategies and tactics that will maximize client ROI
  • Help in designing and delivering performance updates, business reviews, new audience-based programmatic solutions and growth opportunity presentations to key agency contacts
  • Support training of team members on all aspects of campaign setup, optimizations, tactics, use of DSP tools, third party data well as the development of writing and presentation skills

Qualifications

  • Bachelor’s degree required
  • Heavy DSP in keyboard, hands on experience – 3-4 yrs
  • DSPs: DV360, The trade desk, VZ,
  • heavy trading role.
  • Performance heavy campaigns
  • 4+ years digital media experience across display, video, social and mobile; a minimum of 2+ year’s in-console audience-based RTB media
  • Deep knowledge of digital media systems and tools (i.e. ad servers, attribution, tagging, ad verification)
  • Data analysis experience and proficiency in MSFT Office; deep experience with data analysis in Excel, including pivot tables and advanced functions
  • Experience with statistical toolsets a plus (i.e. SaS, Cognos)
  • Great technical proficiency with a marketing mindset and a fundamental understanding of dynamic media economics
  • Train entry level employees
  • Collaborative team-player yet comfortable with independence