Manager of Paid Social

Our client is one of the largest performance-based marketing companies in world. Due to expansion and growth, they are seeking a Manager – Paid Social. Reporting to the Director and working virtually you will be part of a team that work across social media platforms

MAIN RESPONSIBILITIES:

• Assist with developing, optimizing, maintaining, and communicating a digital strategy for their clients and buying media across paid social media platforms.
• Support team Director with ongoing client and team management
• Cross-Brand administration of all Paid Social campaigns, including handling of planning, activation and reporting
• Managing Paid Social Specialists on the team and being responsible for overseeing their career development
• Create deliverables of effective media plan details for unified paid social and native advertising campaign efforts
• Support client goals and maximize all measures of success through tactical strategies and technologies
• Management & Client Engagement
• Constant communication with clients, vendors, and partners
• Develop, optimize, and maintain paid social and native advertising campaigns for clients, including coordination of assets between creative agencies and client teams and budget management.
• Developing, executing and testing across campaign variables that create client-specific insight and feed future successions of testing
• Familiarity with 3rd-party tracking vendors and integrating with social platforms
• Optimize client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis

EXPERIENCE:

• Familiar with such media platforms as Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, Snapchat, Tumblr and other social platforms
• 3+ years of Paid Social Media experience & 5 years of overall marketing experience
• Bachelor’s Degree
• working on enterprise level paid social media accounts; CPG portfolio a plus
• Managing a small team required
• Strong knowledge in web analytics, ad tracking, and other biddable media
• Understanding of the Paid Social and Native Advertising industry and platforms, including major players and supporting technology (social management tools like SocialCode / Brand Networks Sprinklr / Marin / Kenshoo), Facebook Power Editor, Twitter Ads, etc.
• Ability to understand high-level client goals and how they translate into paid media strategy when applied via online technologies
• Understanding of broader media planning and buying – to ensure integration / coordination with wider media objectives occur
• Technical background a plus (conversion tagging, FTP, HTML, SQL, etc.)