Paid Search Specialist

Our client is a global leader in addressable media solutions. They focus on 3 core areas to deliver a one-stop approach to their clients: cleaner data, customer privacy, and audience-focused optimization.

Due to growth they are seeking to hire a Paid Search Specialist/Associate to join its NYC Team. Initially the position will be virtual and when it is safe you will work full time out the NYC Office

PRIMARY RESPONSIBILITIES

• Assist with digital paid search spend for a variety of clients
• Work within Google Adwords, Facebook, Google Analytics and other platforms while thinking strategically on yielding high ROI for clients
• Assist with and run paid search campaigns across various client objectives
• Develop and execute “keyword research” and audience segmentation for brands
• Launch campaigns across search platforms, optimizing based on KPIs
• Reporting on campaign metrics and provide recommendations based on results for improving performance
• Forecast performance and spend with managers
• Communicate paid search performance and strategy to managers for clients
• Identify trends and insights across search campaigns to discover areas for growth and improvement
• Assist managers with creating client facing deliverables including performance reports, budget recommendations, campaign breakdowns and recommendations for improvement
• Support team members on presentations as needed

Job Requirements

• Bachelor’s degree
• 1-2 years of paid search experience
• Experience with platforms including Facebook, Google Adwords, etc.
• Be results driven and ambitious
• Ability to multi-task and meet deadlines
• Experience with a bidding platform such as Search Ads 360, Kenshoo, Marin, etc.
• Analytical mindset with strong research skills
• Ability to work successfully in a team environment
• Strong Excel skills