Mangrum

Senior Associate Addressable Strategy

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  • New York, NY, USA
  • 2021-01-29

Our client is a global leader in addressable media solutions. They focus on 3 core areas to deliver a one-stop approach to their clients: cleaner data, customer privacy, and audience-focused optimization.

Due to growth they are seeking to hire a Senior Associate, Addressable Strategy to join its NYC Team. Initially the position will be virtual and when it is safe you will work full time out the NYC Office

MAIN RESPONSIBILITIES:

  • Deliver successful audience-based programmatic media programs across a portfolio of the company clients.
  • Provide insight behind audience strategies, optimization approach, and campaign architecture and will assist the manager with relaying that key information to clients.
  • Assist Management for the overall success of programmatic client campaigns 
  • Solid understanding of all aspects campaign management processes – campaign strategy; tagging recommendations; console setup; delivery management (pacing, budget, spend); analysis and reporting
  • Oversee building strategies, success metrics, and introduce new success metrics and portfolio management
  • Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills
  • Maintain a deep understanding of client’s capabilities and our clients’ business
  • Champion growth programmatic initiatives across client
  • Build, grown and maintain outstanding relationships with key agency client leads
  • Liaise between the campaign management team and other key internal groups on each account (marketplace, research/analytics, operations) to ensure client needs are being met
  • Design and deliver performance updates, business reviews and growth opportunity presentations to key agency contacts
  • Identify & deliver new audience-based programmatic solutions and business growth
  • Offline/online space; understand the relationship between brand, media & consumer
  • Knowledge of online performance tracking and brand measurement tools.
  • Excellent quantitative analytic skills; knowledge of testing methodologies.

QUALIFICATIONS:

  • Must be a highly collaborative individual who is analytical and uses data-enabled problem-solving capabilities to deliver flawless campaign execution – meeting and exceeding client business goals and KPIs.
  • Deep experience in programmatic campaign management (display, video, mobile, social); extensive in-console experience with DSPs and exchange-based media buying; superior analytical thinking ability, excellent presentation /client servicing skills and experience managing direct reports.
  • Bachelor’s degree
  • 2-4 years digital media experience across display, video, social and mobile
  • Extensive knowledge of digital media systems and tools (ie. ad servers, attribution, tagging, ad verification)