Vice President of Marketing

  • Fort Wayne, IN, USA
  • 2022-09-21

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Are you a Marketing Executive who wants to join a privately held company that has experienced amazing growth and is on track to double its revenue in the next two years? Are you a Marketing Executive who has experience in Consumer Packaged Goods? If you can answer “yes” to these questions, you should consider this opportunity?
Our client is adding a Vice President of Marketing to its team to drive all Enterprise marketing efforts for all three business units in order to achieve business objectives. As Vice President of Marketing, with 6 direct reports and reporting to the CEO, you will develop best in class processes to drive department efficiency, innovation and improved profitability.
As Vice President of Marketing you will:
  • Implement strategies and plans to deliver double digit sales growth annually.
  • Develop plans to increase contribution margins across all lines of business.
  • Build, plan and implement the overall marketing strategy for the Enterprise, appropriate to each business unit.
  • Manage all traditional and digital marketing channels including ecommerce, D2C, and social media to ensure brand consistency.
  • Develop and deliver marketing policies, practices, and strategies to attract customers to company website, online presence, and promote online products.
  • Identifies and develops key talent and appropriately manages the marketing staff
  • Prepare and manage marketing budgets. Measure ROI and KPI’s.
  • Measure, manage and improve online content, considering SEO and Google Analytics.
  • Research competition, investigate benchmarks and provide suggestions for improvement.
  • Forecast sales performance trends
  • Work with Senior Sales Directors, Sales directors, and Product Managers to increase client satisfaction through cohesive strategies.
  • Lead and motivate digital marketing cross functional teams and outside partners
Your background should include:
  • BS degree in Marketing required. Masters degree preferred.
  • Minimum of 7 years of experience as an Omni Channel Marketing Executive
  • CPG experience a must
  • Experience marketing products found in the cleaning aisle of retailer preferred OR previous experience with a major player in the CPG industry
  • Strong experience in B2B, B2C, D2C.
  • Demonstrable experience in designing and implementing successful digital marketing campaigns
  • Strong understanding of ecommerce and how all current digital marketing channels function
  • Solid experience with Google AdWords and social media advertising
  • Hands on experience with SEO/SEM, Google Analytics and CRM software
  • Excellent analytical and project management skills
  • Strong team management and communication (written and verbal) skills
Why consider this opportunity?
  • Medical insurance including dental. Vision optional.
  • 401(k) with match
  • STD and LTD
  • Life Insurance
  • Verizon Wireless Discounts
  • Fitness facility reimbursement
  • 80% of annual Sam’s Club or Costco membership paid
Our client will provide relocation assistance. Seeking Midwest based candidates.