Mangrum

Vice President of Planning – Product Management

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  • San Francisco, CA, USA
  • 2021-11-08

Our client is a technology enabler that focuses in on data, technology and media activation to deliver seamless data-driven marketing solutions.  By integrating AdTech and Martech applications and solutions, its context expands into audience, planning, activation, delivering insights and business outcomes for leading global brands. 

OVERVIEW:

  • Product expert and leads its product development process for planning related software solutions. 
  • Manage a team of product managers who are the product owners for the suite of planning products.

MAIN RESPONSIBILITIES:

  • Take ownership of the vision for the planning product portfolio, ensuring successful conception and delivery of solutions driving client satisfaction as well as revenue
  • Partner with planning tech lead to deliver the roadmap to the planned schedule
  • Chief advocate and strategist amongst internal stakeholders and customers for the products managed
  • Build and develop the team of product managers in charge of each product, by providing advice and strategic guidance, as well as helping identify and remove potential roadblocks
  • Make tradeoff decisions between scope (value in expected ROI) and schedule (higher operating expense in longer release cycles).
  • Facilitate education and training of user teams to ensure smooth and effective implementation and adoption of new features and products.
  • Assist in pitching the product to clients and developing sales tools, training materials and unique selling points for the products delivered.
  • Develop and communicate business/technology alignment plans to executive team, staff, partners, customers, and stakeholders

MAIN REQUIREMENTS:

  • 10+ years’ experience in product management in advertising technology field
  • Experience managing a team of people
  • Proven track record of setting product development targets and delivering results a must, including experience authoring product requirements.
  • Good and broad understanding of methods and techniques used in media planning: math-based estimates of affinity, reach and frequency, using survey/panel data (Nielsen, etc.); math-based optimization of campaigns using sales data; generating scores and rankers; generating regression-based forecasts
  • Understanding of the advertising technology space: audience, traditional and programmatic campaign activation, including Advanced TV (Linear, Cable, CTV/OTT) and digital ad serving
  • Solid understanding of computer systems characteristics, features, and integration capabilities
  • Ability to set and manage priorities judiciously
  • Exceptionally self-motivated and directed
  • Superior analytical, evaluative, and problem-solving abilities
  • Ability to motivate in a team-oriented, collaborative environment
  • Experience and/or strong desire to work in a high pressure, high demand entrepreneurial environment